This article might lead you to believe that you are.  It is very interesting to say the least.  And i must say the point Dr. James Winger of Loyola University Medical Center makes seems very logical.
Three Paradigm Shifts That Will Improve Your Marketing
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Our June StoryBrand workshop was a smashing success. Our attendees ranged 
from writers to multi-million dollar candle makers. We had a wedding 
photographer...
