Wednesday, December 15, 2010

How color affects our purchases...

I just came across this very compelling piece by KISSmetrics regarding color and its affect on consumer buying habits. This article also discusses how website design & language can impact a person's decision to buy or walk away.

It is very profound whether you are the consumer or the seller/marketer. Its always advantageous to know what influences you and what others think influences you...especially when it comes to spending & buying.

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