This article from the Wall Street Journal by Jonah Lehrer explores the notion that being distracted while thinking about something specific can actually lead to more/better idea creation.
So often we try to force ourselves to really "focus" and generate a solution to a problem -- when in reality it may be more efficient to daydream or allow our minds to wander.
Three Paradigm Shifts That Will Improve Your Marketing
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Our June StoryBrand workshop was a smashing success. Our attendees ranged
from writers to multi-million dollar candle makers. We had a wedding
photographer...
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