I had dinner and idea sharing with some amazing people last night that are considering joining our Weekend Experience Team. And as i was sharing some vision and ideas with them i caught myself being "wowed" by the group. The potential and value of the people in the room is off the charts.
So i began asking myself "why am i so impressed with these people?" And it came to me -- its not because of what they have done...its because of who they are. That may seem elementary or even obvious. But how often do we look to people for "what" they can do or offer us instead of "who" they are and where that will lead us.
Jim Collins has already expounded on this philosophy in his book "Good to Great" -- in describing the "first who...then what" principal. But until it actually hits you over the head and confronts you to your face it just doesn't have the same weight and profound influence.
Three Paradigm Shifts That Will Improve Your Marketing
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Our June StoryBrand workshop was a smashing success. Our attendees ranged
from writers to multi-million dollar candle makers. We had a wedding
photographer...
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