why do we care...

...about this Tiger Woods "thing." His press conference today was covered by all the major news networks, dozens of cable networks, as well as countless internet sources. And it will be all that anyone in the media will be talking about and dissecting for weeks to come.

Which caused me to ask "why do we care" so much about this? There are certainly bigger and more profound things going on in the world. Things with more lasting impact. Things with a more personal impact. But still so much of the general population is talking about it (including me -- but hey i'm a sports fan in general and have followed golf for a majority of my life). In fact, i have fielded questions from at least 7 (just changed this number to 7 because another person interrupted my typing to ask what happened) different coworkers asking me what was said and what my reaction was to the famous Tiger Woods Apology Press Conference.

Do we care because he is uber-famous? Do we care because he is a dominant athlete? Do we care because he is the greatest golfer of all-time? Do we care because he committed moral failure that became very public? Do we care because it gives us something to talk about that makes us feel better about our own indescretions? Or do we care because the media saturates us with it and causes us to think we should care?

I don't care why you care...but i think it is worth asking yourself the question: "why do i care?"